High Impact Communications
Ready for an uncomfortable truth? Most sales and marketing material sucks. Focusing as it does on what you do, it rarely has the emotional heft to grab your market’s attention. Here’s the good news: Creating crappy collateral is …
[Read more...] about How to Take ‘The Suck’ Out of Your Marketing
It's been described as "the stupidest thing any country has done," "a declaration of economic war upon ourselves," and "a monumental act of self-harm." It's a decision that could derail the economy, cost the UK £100s of billions in lost revenue, and …
[Read more...] about Lesson from Brexit: How to Craft Campaigns that Inspire Action
If you’ve ever been asked to speak at a conference or considered putting together a live seminar, you’ll know that coming up with an interesting topic can be a bit daunting. In fact, it’s not a million miles away from the kind of dread many blog …
[Read more...] about The Secrets to Creating Compelling Seminar Content
(Get immediate access to our brand new media profile building mini-course. Scroll down and fill in the form at the bottom of this page.) In today’s hyper competitive B2B markets, the media can provide a powerful and persuasive means of reaching your …
[Read more...] about How to Boost Your Media Profile in 7 Days
Last year, Beckton, a software company involved in marketing optimisation, published a damning report on the state of content marketing. Entitled, ‘Marketing Truth or Marketing Hype’, it concluded that 5% of all content garners 90% of consumer …
[Read more...] about Why Creating Content is a Waste of Your Time
