High Impact Communications
If you’ve ever been asked to speak at a conference or considered putting together a live seminar, you’ll know that coming up with an interesting topic can be a bit daunting. In fact, it’s not a million miles away from the kind of dread many blog …
[Read more...] about The Secrets to Creating Compelling Seminar Content
(Get immediate access to our brand new media profile building mini-course. Scroll down and fill in the form at the bottom of this page.) In today’s hyper competitive B2B markets, the media can provide a powerful and persuasive means of reaching your …
[Read more...] about How to Boost Your Media Profile in 7 Days
Last year, Beckton, a software company involved in marketing optimisation, published a damning report on the state of content marketing. Entitled, ‘Marketing Truth or Marketing Hype’, it concluded that 5% of all content garners 90% of consumer …
[Read more...] about Why Creating Content is a Waste of Your Time
I recently met up with Dr. Simon Moore, a respected business and consumer psychologist who specializes in brand experience. He is a master of unearthing the reasons consumers behave the way they do, and using those insights to help brands improve …
Life isn't fair. If it were, your success would be directly proportional to your ability. The better you were, the more business you'd get. But it doesn't quite work like that does it. Just because you do a good job for one client, doesn't …
[Read more...] about The Science of Sparking Your Market’s Interest
