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content marketing

How to Audit the Quality of Your Content

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Is ‘Content Marketing’ the Problem – Or is it Your Content?

There's been much debate over the past month concerning the efficacy of content marketing. What started as a Marketing Week article calling into question its relevance as a distinct marketing discipline, has expanded into a more wide ranging …

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3 Ways to Boost the Persuasive Power of Your Social Proof

Ever wondered why your market isn't buying from you? Typically, it comes down to two factors. Either they don't believe in what you're selling or they don't believe in you. It's that simple. Either you inspired them to sign on the dotted …

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Karate Kid Guide

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The Karate Kid Guide to Crafting Kick Ass Case Studies

I’m a child of the 80’s, which means I’m a big fan of talking Trans Ams, arcade games and cheesy action movies. And when it comes to fromage infested flicks, there’s none more lactose rich than The Karate Kid. For the uninitiated, it’s the …

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Why You’re Struggling to Stand Out from the Crowd (and What to Do About It)

Let's try a quick thought experiment. Imagine I asked you to list your 5 most appealing qualities. The things that make you most attractive to others. What would you say? Your looks? Personality? Sense of humour? Would you feel confident in …

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The 5 Mistakes that Kill Case Studies and How to Fix Them

Mediocre content is bad for business. It takes exactly the same time, effort and budget to create as great content. But with none of the uplift in interest, traffic or sales. That goes double for your case studies. While great case studies …

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Recent Posts

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