High Impact Communications
There's been much debate over the past month concerning the efficacy of content marketing. What started as a Marketing Week article calling into question its relevance as a distinct marketing discipline, has expanded into a more wide ranging …
[Read more...] about Is ‘Content Marketing’ the Problem – Or is it Your Content?
Ever wondered why your market isn't buying from you? Typically, it comes down to two factors. Either they don't believe in what you're selling or they don't believe in you. It's that simple. Either you inspired them to sign on the dotted …
[Read more...] about 3 Ways to Boost the Persuasive Power of Your Social Proof
I’m a child of the 80’s, which means I’m a big fan of talking Trans Ams, arcade games and cheesy action movies. And when it comes to fromage infested flicks, there’s none more lactose rich than The Karate Kid. For the uninitiated, it’s the …
[Read more...] about The Karate Kid Guide to Crafting Kick Ass Case Studies
Let's try a quick thought experiment. Imagine I asked you to list your 5 most appealing qualities. The things that make you most attractive to others. What would you say? Your looks? Personality? Sense of humour? Would you feel confident in …
[Read more...] about Why You’re Struggling to Stand Out from the Crowd (and What to Do About It)
Mediocre content is bad for business. It takes exactly the same time, effort and budget to create as great content. But with none of the uplift in interest, traffic or sales. That goes double for your case studies. While great case studies …
[Read more...] about The 5 Mistakes that Kill Case Studies and How to Fix Them
