High Impact Communications
Let's try a quick thought experiment. Imagine I asked you to list your 5 most appealing qualities. The things that make you most attractive to others. What would you say? Your looks? Personality? Sense of humour? Would you feel confident in …
[Read more...] about Why You’re Struggling to Stand Out from the Crowd (and What to Do About It)
Mediocre content is bad for business. It takes exactly the same time, effort and budget to create as great content. But with none of the uplift in interest, traffic or sales. That goes double for your case studies. While great case studies …
[Read more...] about The 5 Mistakes that Kill Case Studies and How to Fix Them
Creating content that captures your market's attention is a sound tactic but far from a small undertaking. Doing so means gambling a huge amount of time and resource in the hope that what you say resonates with your target audience and attracts …
It is an age-old marketing rule that you have to interact with someone at least 7 times before they feel comfortable making contact. Those interactions don’t have to be deep and meaningful. It can start with a phone conversation and go on to …
[Read more...] about Five Straight-Forward Steps to Owning Your Audience
If you’re going to successfully attract your most profitable prospects, you are first going to have to come to terms with a few home truths. While it’s certainly true that content continues to be king, getting your content seen by your target …
[Read more...] about The X Factor Formula for Successful New Business Generation
