Our client had built a leadership position in their market by being the best at what they do. However, to stay ahead of the pack, they have to employ the very best technical talent.
Having attracted much of the talent in their local area, they were struggling to find people from further afield. At the time we were brought onboard, the brand was not well known in technical circles nor was their industry an obvious destination for technical talent.
By telling the story of their technical development and focusing on the culture that made it possible, we have achieved the consistent, quality coverage that has been an essential element in engaging and attracting the calibre of talent our client demands.
Our client had two significant customers but was struggling to grow further. The owner was concerned they had hit a ceiling within their current niche and would need to venture into new verticals to attract new business.
Over our 5 year relationship, we have achieved consistent coverage in their target media and developed sales collateral and conference presentations that have delivered leads and closed contracts. Much of which was in the same niche they thought they had exhausted.
Leads generated include brands such as, Boots, Anne Summers, Soap and Glory, Liz Earle, Avon, White Company, Liberty, Argos, Pets at Home and the National Trust.
Working in an over-crowded market, increased competition and price erosion, had made it difficult for our client to build pipeline in its established niche.
We helped them to identify a strong differentiator and build credibility for it through the creation of high impact sales and marketing collateral. We distributed the content through a referral marketing programme on Linkedin and a direct marketing campaign that delivered leads into a number of stellar brands.
Leads generated include brands such as Sky, Reckitt Benkiser, Bacardi, Coca Cola, The Home Retail Group, Diageo and Primark.