High Impact Communications
Let's try a quick thought experiment. Imagine I asked you to list your 5 most appealing qualities. The things that make you most attractive to others. What would you say? Your looks? Personality? Sense of humour? Would you feel confident in …
[Read more...] about Why You’re Struggling to Stand Out from the Crowd (and What to Do About It)
Mediocre content is bad for business. It takes exactly the same time, effort and budget to create as great content. But with none of the uplift in interest, traffic or sales. That goes double for your case studies. While great case studies …
[Read more...] about The 5 Mistakes that Kill Case Studies and How to Fix Them
Creating content that captures your market's attention is a sound tactic but far from a small undertaking. Doing so means gambling a huge amount of time and resource in the hope that what you say resonates with your target audience and attracts …
Conventional marketing wisdom will tell you that novelty is the great attention grabber and to go hunt for some sort of innovative uniqueness in your product or service offering. It’s good advice but with the relentless rise of new (and not so …
[Read more...] about A Simple Process for Creating Content that Demands Your Market’s Attention
Social Media has had a profound impact on both our personal and professional lives. As well as connecting you 24/7 to your friends and family, it promises unprecedented access to your target market and with it an ability to grow your business, …
[Read more...] about Why Your Social Media Strategy Isn’t Working and What to Do about It
