High Impact Communications
Media interviews are the key to really exciting coverage opportunities. However, the prospect of talking to a journalist can be a bit nerve jangling. What will they ask you? What happens when you don’t know the answer? What if you say something …
[Read more...] about The 10 Golden Rules for Acing a Media Interview
Your website lies at the heart of your business. So when the time comes to updating it, it can feel like everybody has an opinion of what should be done. The result is a million different ideas with very little agreement on the direction that …
[Read more...] about The Number 1 Website Copy and Content Mistake
All of the buying decisions we make are emotionally charged. And I'm not just talking about the big stuff either. It can be anything. Take the chocolate bar I had with my lunch. Dairy Milk’s just wasn't going to cut it. Today felt like a Kit …
[Read more...] about The Secret Ingredient in All Great Sales and Marketing Content
So you're scoring some good media coverage. Chances are if you've got into the right places, a number of people from your target market will have seen it. Some may have already responded. But now what? Once coverage has appeared, is it …
[Read more...] about 5 Ways to Make Your Coverage Work Harder for You
I first became interested in customer profiling ten years ago. I was working on a particularly tricky client who was struggling to get any traction with the media. They had been through a number of PR agencies, all of whom had failed to generate …
[Read more...] about How to Get More Media Coverage, More Often
