My career began at Bite, one of the UK’s leading PR agencies.
This was in the early Noughties and by the time I was ready to build my own business, I was heading up the PR programs for some of the biggest names in tech. Brands like Toshiba, Samsung, Lycos, BT and McAfee.
My job was to help their CEOs and senior teams to build their media profiles. That typically meant sitting down on a regular basis and picking their brains.
I knew what the media wanted and had designed a process for examining my client’s thinking and communicating the value of what they knew.
I remember my work with Samsung in particular. When I took over the account, the B2B team was at the bottom of the European coverage league table and they were far from happy.
After 6 months, they were at the top.
So successful was the process, I was able to generate reams of coverage for every client I’ve worked on no matter whether they are from an established brand, a new entrant, or an industry challenger.
Something we continue to do to this day.
I then started to apply the same principles to lead generation that’s when things really started to take off.
I realised that the secret to attracting people to a business was to stop selling and focus instead on being of value to them.
Because when you give great value, you attract great clients.
Since then, that process has evolved and today it is a fully-formed system. One that enables you to distill your unique value and communicate it in a meaningful way to your market.
That’s why I created 9mm PR. To empower talented businesspeople to share their brilliance with the world and gain the recognition and success they deserve.
I believe the sharing of valuable, meaningful information is the cornerstone of all successful marketing. With 9mm I want to help growing businesses to get the customers you want and deserve through the creation of compelling content that builds credibility, trust and authority.