High Impact Communications
Last year, Beckton, a software company involved in marketing optimisation, published a damning report on the state of content marketing. Entitled, ‘Marketing Truth or Marketing Hype’, it concluded that 5% of all content garners 90% of consumer …
[Read more...] about Why Creating Content is a Waste of Your Time
I recently met up with Dr. Simon Moore, a respected business and consumer psychologist who specializes in brand experience. He is a master of unearthing the reasons consumers behave the way they do, and using those insights to help brands improve …
Life isn't fair. If it were, your success would be directly proportional to your ability. The better you were, the more business you'd get. But it doesn't quite work like that does it. Just because you do a good job for one client, doesn't …
[Read more...] about The Science of Sparking Your Market’s Interest
There's been much debate over the past month concerning the efficacy of content marketing. What started as a Marketing Week article calling into question its relevance as a distinct marketing discipline, has expanded into a more wide ranging …
[Read more...] about Is ‘Content Marketing’ the Problem – Or is it Your Content?
Ever wondered why your market isn't buying from you? Typically, it comes down to two factors. Either they don't believe in what you're selling or they don't believe in you. It's that simple. Either you inspired them to sign on the dotted …
[Read more...] about 3 Ways to Boost the Persuasive Power of Your Social Proof
