High Impact Communications
(Get immediate access to our brand new media profile building mini-course. Scroll down and fill in the form at the bottom of this page.) In today’s hyper competitive B2B markets, the media can provide a powerful and persuasive means of reaching …
[Read more...] about How to Boost Your Media Profile in 7 Days
Last year, Beckton, a software company involved in marketing optimisation, published a damning report on the state of content marketing. Entitled, ‘Marketing Truth or Marketing Hype’, it concluded that 5% of all content garners 90% of consumer …
[Read more...] about Why Creating Content is a Waste of Your Time
I recently met up with Dr. Simon Moore, a respected business and consumer psychologist who specializes in brand experience. He is a master of unearthing the reasons consumers behave the way they do, and using those insights to help brands improve …
Life isn't fair. If it were, your success would be directly proportional to your ability. The better you were, the more business you'd get. But it doesn't quite work like that does it. Just because you do a good job for one client, doesn't …
[Read more...] about The Science of Sparking Your Market’s Interest
There's been much debate over the past month concerning the efficacy of content marketing. What started as a Marketing Week article calling into question its relevance as a distinct marketing discipline, has expanded into a more wide ranging …
[Read more...] about Is ‘Content Marketing’ the Problem – Or is it Your Content?
